Last Thursday, Facebook announced the highly anticipated expansion of its Like button. The six emoji-alternatives,called “Reactions,” give Facebook users a dramatically expanded palette of emotions, most of which amount to various shades of positivity. All those smiles don’t just work in Facebook’s favor, though; they work in yours as well. Let’s first examine the reactions themselves. The “Like” […]

UBER’S FOUNDERS DIDN’T invent Uber for drivers. They invented it for themselves, a couple of guys in San Francisco who wanted to be ballers by summoning limos from their phones. Then they invented it for ballers like themselves—upscale urbanites, mostly. Then they invented it for anyone who wanted to get anywhere by “pool” or “x” […]

WHEN THE REPUBLICAN presidential candidates took the stage back in August for the first Republican debate, the most talked about political topics on Facebook in the U.S. were racial issues, Mexico, the economy, LGBT issues, and immigration, in that order. Just two months later, that list looks almost entirely different. As the Democratic candidates prepare […]